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商戰遊戲：軍事作戰手冊在企業管理與領導的運用
NT$250 NT$225
出版社：大都會文化
系列：Success
書號：Success-071
作者：麥克阿瑟．茂赫
譯者：馬遷利
ISBN：978-986-5719-05-0
頁數：224頁
尺寸：25開（14.8x21cm）
作者簡介：
麥克阿瑟‧茂赫
美國普林斯頓大學首席客座教授，被《今日美國》譽為「企業管理學」權威。多年來，他在企業學的研究一直處於領先地位，涉足的領域包括企業管理方面的書籍、廣播、電視節目、專欄等。
茂赫以他對管理的獨到見解、實事求是的誠實態度，和能夠激發人的鬥志的風格著稱。在這部打破成規的書中，他也將一如既往的轉變你的管理思維模式。
大自然裡，大象有龐大的身軀、老虎有銳利的爪牙、羚羊有狂奔的快腿、猴子有俐落的身手，不同動物有各自的求生天賦，而戰場上，我們又有什麼樣的生存本領？
誰說商戰無原則？透過本書深入淺出的25條軍事守則應用，將揭示企業如何發揮所長、各顯神通，在商戰中找到突破重圍的關鍵 !
目錄：
Rule1 創新：生存的手段
Anything you do can get you shot,including doing nothing.
Rule2 活著就有希望
If you are captured by bad guys,don’t be a hero.
Rule3 企業終究是成本的競爭
Never forget that the lowest bidder made your weapon.
Rule4 有效的方法就是好方法
If it’s stupid but works,it isn’t stupid.
Rule5 企業不是超人
You are not a superman.
Rule6 別讓「合夥」帶來失敗
Never share foxhole with anyone braver than you are.
Rule7 謹慎選擇併購對象
The only thing more accurate than incoming enemy fire is incoming friendly fire.
Rule8 成功其實很簡單
The important things are always simple.
Rule9 小心，小心，再小心
Radio’s will fail as soon as you need fire support desperately.
Rule10 防守的方法要不拘一格
Make it tough for the enemy to get in and you can’t get out.
Rule11 危機無時無處不在
If your attack is going really well, it’s an ambush.
Rule12 危機處理應及時
All five-second grenade fuses will burn down in three seconds.
Rule13 競爭中要出其不意
The easy way is always mined.
Rule14 避免惡性競爭
When both sides are convinced that they are about to lose, they are both right.
Rule15 低調行事
Don’t look conspicuous, it draws fire.(This is why aircraft carriers are called “Bomb Magnets”.)
Rule16 審時度勢，捕捉時機
Things that must be together to work ususlly can’t be shipped together.
Rule17 要學會小題大做
The simple things are always hard.
Rule18 以退為進，尋找出路
Incoming fire has the right of way.
Rule19 疏忽和不負責任都會招致惡果
No combat ready unit has ever passed inspection.
Rule20 資金周轉的重要性
If you are forward of your position, the artillery will fall out.
Rule21 要不斷改善資源建設
If you are short of everything except enemy, you are in combat.
Rule22 掌控不可預測的事件
Professional soldiers are predictable but the world is full of amateurs.
Rule23 快速行動
If the enemy is in range, SO ARE YOU!!!
Rule24 猴子也可以騷擾大象
The enemy diversion you are ignoring is the main attack.
Rule25 競爭並不總是壞事
Tracers work both ways.
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